There are tons of marketing tactics that boost conversions. Whether you prefer quantitative or qualitative evidence, we all know the right marketing is key in order for a lead generation site to find conversion success. With so many options, your head is most likely spinning, confused as to where to deploy your marketing campaigns, and […]
Why Your Website Is Never Truly Done (And How To Embrace It As A Living Organism)
There are lots of things in our lives that we’re never actually “done” with. Your business’ website is one of them. As the saying goes, “You’re never truly done learning, even when you finish school” and that rings true here as well. No one can honestly say they’ve learned every single thing under the […]
5 Common Mistakes To Keep In Mind When Building An E-commerce Website
Congratulations on your decision to make an E-commerce site! E-commerce is a great way to expand your business with the shift towards buying online, and away from traditional brick-and-mortar shops. “Online retail sales increased roughly 15.7% in 2014 when compared to the previous year while total retail sales only grew by 4.4%. What does this […]
6 Things To Do Before You Redesign Your Small Business’ Website
In today’s online world, if you want to succeed, you know you need a website. So you just hire a dude who lives in his mom’s basement. After all, he’ll do it for cheap, and you really just need a website right? Hold up. Before you hire just anyone to build a website for your […]
5 Ways to Make Your IT Company’s Marketing Effective
Your MSP’s marketing, more importantly Inbound Marketing, is not about selling. It’s not even about you, nor is it about your awards. Believe it or not, no one cares about how many Microsoft partner awards you’ve won or how many channel accolades you’ve received. Your IT clients and prospects don’t care about you or your […]
4 Ways Your Small Business and IT Firm Can Become the Sherlock Holmes of Web Copy
Marketers of Web Copy can learn some lessons from Mr. Holmes. Sherlock Holmes has become known as the greatest detective in all of literature. His stories have been remade into countless movies, TV series, and even video games. Why is he considered the best of all? In the original stories he didn’t receive any special […]
Why Your Marketing Efforts Should Be Synonymous With a Great Marriage
If you've ever been married before, or are currently married, I think you can agree on one universal truth: marriage is hard. And I'm sure you won’t be the last to admit that marriage ain’t easy. So what makes a great marriage? What are the ingredients that, when stirred together, will create a recipe for [...]
Ten Things Companies, Specifically Manufacturers, Should Consider in Choosing a Web Development Firm
Snake oil salesman. What a negative term. In the world of website design and development, this term amply describes the sad, negative result of many website design projects that are sold to small and medium sized companies (SMB). Most SMBs, whether they are manufacturers, healthcare, I.T., construction or non-profit, have unfortunately experienced a less than [...]
How Google Analytics Can Improve Your Business
Maybe your business has had a website for years, or maybe you are just beginning to consider a website for your business. But you’ve put off getting a website or don’t pay much attention to the one you’ve got now. How do you know if a website really works, anyways? Can you ever really know [...]
Helping Keep Your WordPress Site Secure
The flu bug, ugh! People work hard to avoid getting the flu. They get flu shots, take vitamins, and get plenty of R&R so their immune systems are at their best. Why do they do this? Because they know catching a bug can knock them out of commission. When people get sick, they feel crummy, simple tasks take longer to do and really all they want to do is sleep.
