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Marketing

Why Your Website Is Never Truly Done (And How To Embrace It As A Living Organism)

Why Your Website Is Never Truly Done (And How To Embrace It As A Living Organism)

by Aaron Larson | Jan 20, 2016 | Marketing, Website Design, Weekly Articles

  There are lots of things in our lives that we’re never actually “done” with. Your business’ website is one of them. As the saying goes, “You’re never truly done learning, even when you finish school” and that rings true here as well. No one can honestly say...
One Sure Fire Method To Help Your Small-Business-Marketing And How to Effectively Use It

One Sure Fire Method To Help Your Small-Business-Marketing And How to Effectively Use It

by Aaron Larson | Jan 13, 2016 | Marketing, Weekly Articles

  Imagine by the end of this post, you will be a more effective marketer of your small business, all because you learned about this one sure-fire tactic, that when implemented properly, is crucial when promoting your company on the web. No other marketing tool is...
The Dirty Truth About SEO and Why Your Business Should Never Pay For It

The Dirty Truth About SEO and Why Your Business Should Never Pay For It

by BNG Design | Dec 23, 2015 | Marketing, Weekly Articles

We get emails from SEO experts daily. So do our clients. These so-called “experts and guru’s” claim our websites are poorly ranked among almighty Google and other search engines. And somehow this poor ranking is negatively affecting our ability to generate leads...
How Your Small Business and IT Firm Can Save 80% By Maintaining Long Term Leads

How Your Small Business and IT Firm Can Save 80% By Maintaining Long Term Leads

by Aaron Larson | Dec 2, 2015 | Marketing, Weekly Articles

Did you know? According to Brian Carroll, author of Lead Generation for the Complex Sale , leads can represent as much as 80% of your sales. 80% of anything is no small number. The sad truth is, traditional marketing methodologies (as well as traditional sales...
How Your Small Business Or IT Firm Can Land More Leads

How Your Small Business Or IT Firm Can Land More Leads

by Aaron Larson | Nov 25, 2015 | Marketing, Weekly Articles

Suppose your small business or IT company wants to become a fisherman to catch more leads. The motivation behind your trolling efforts is fueled by your tribes desire to access a specific type of fish called the “red-tailed salmon.” This red-tailed salmon is few in...
5 Common Mistakes When Writing A Case Study And How To Avoid Them

5 Common Mistakes When Writing A Case Study And How To Avoid Them

by Aaron Larson | Nov 18, 2015 | Marketing, Weekly Articles

Case studies are a powerful marketing tool, and even better piece of content that can positively impact your businesses sales. Case studies are excellent at creating trust and credibility with customers and prospects, as well as excellent ways for your sales team to...
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