[vc_row][vc_column][vc_column_text]2016 has been a pretty big year for change, and that’s especially true in the world of online shopping.

For the first time, retail reports are showing more people bought more through online stores rather in traditional brick-and-mortar stores.

According to the Wall Street Journal, 51% of shoppers made their purchases online, compared to the numbers from previous years. In 2015 the number was 48%, and 47% in 2014.

You can read the full article here.

This trend in online shopping continues with more and more retailers making it easier than ever to buy their products online. In light of this, many online stores have found their old basic website they built themselves is no longer adequate to compete with their competitors, allowing for their customers to easily buy and check out, online.

So, how old is your E-Commerce website? How’s it performing? Have you kept up with the rapid changes in technology?

Outdated websites limit your potential.

An E-Commerce site created on a DIY (or one that’s done on the cheap) platform won’t cut it.

The features you want on your site are not going to perform well. When your site doesn’t perform well, buyers get frustrated and don’t buy. This will eventually dampen the end-user’s experience.

Lots of E-Commerce stores have difficulty in managing managing a online shopping cart, taking payments, and stay friendly to the search engines.

If you’ve built your own website, chances are creating a tool like that is outside of your scope.

A lot of these type of features are all designed to help your business receive an ROI on your website. Without them, your E-Commerce site isn’t reaching its full potential.

To get to your full potential, you can’t have an outdated site. You need to have a plan to update it regularly, and keep it fresh.

There’s a solution.

Hercules Tow Rope is a company like the one we just described. They had always prided themselves on keeping up with the rapid changes of technology with their products. However, their website hadn’t kept up over the years, and it wasn’t leaving their customers with a great impression.

As an E-Commerce store, Hercules Tow Ropes needed a website firm that could create a user-friendly experience for their customers, yet deliver return on investment (ROI) through an increase in website traffic.

Eventually, Hercules Tow Ropes ended up choosing a solution to grow their business.

Hercules Tow Ropes also benefits from a monthly service package that helps them maintain their site, after it’s launched, and allows them to rest easy through additional support. Hercules Tow Ropes also benefits from a monthly report, customized by us, which informs them of their SEO value, and website performance.

Want to read more?

Learn how Hercules Tow Ropes found success when upgrading to a WooCommerce site.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”4281″ img_size=”medium” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”VIEW CASE STUDY” color=”default” align=”center” link=”url:http%3A%2F%2Fdev-bngdesign.pantheonsite.io%2Fwp-content%2Fuploads%2F2016%2F05%2FHercules.pdf|||”][/vc_column][/vc_row]