Did you know there’s not a right or wrong way to “do” Twitter, but things you should definitely avoid practicing? While there’s never a right-size-fits-all strategy to social media, or Twitter, there’s definitely some things you ought not do, when it comes to Twitter for your business. After all, using social media is hard enough, […]
How Your Business Can Get an Extra SEO Boost By Properly Utilizing Photos and Videos [Part 4]
When was the last time you updated all the photos and videos on your company website? Technically speaking, when was the last time you investigated how you uploaded them, tagged them, and named these images for some extra SEO value to your site? As we close this series, we want you to think about when […]
4 Secrets Of How Authentic Content Beats Syndicated Content
If you missed our last piece, we covered why syndicated content is not ideal when seeking a return on investment from your businesses website and marketing. This week, we’re going deep on how to fix the problem. We’re going to discuss how to write amazing content for a blog, among other things. We’re also going […]
4 Truths and 1 Lie About Content Syndication That’s Critical for Your Marketing Success
In this blog piece, we’re going to tackle the issue of content syndication and teach you how to alleviate the issues associated with it all. First, let's all get on the same page by unpacking what content syndication is, why it was created, and how it can and can’t help. For those who don’t know, the [...]
Why Your Small Businesses Sales and Buying Cycle Is Critical To Understand In Order To Grow Using the Web
There are tons of marketing tactics that boost conversions. Whether you prefer quantitative or qualitative evidence, we all know the right marketing is key in order for a lead generation site to find conversion success. With so many options, your head is most likely spinning, confused as to where to deploy your marketing campaigns, and […]
Why Your Website Is Never Truly Done (And How To Embrace It As A Living Organism)
There are lots of things in our lives that we’re never actually “done” with. Your business’ website is one of them. As the saying goes, “You’re never truly done learning, even when you finish school” and that rings true here as well. No one can honestly say they’ve learned every single thing under the […]
One Sure Fire Method To Help Your Small-Business-Marketing And How to Effectively Use It
Imagine by the end of this post, you will be a more effective marketer of your small business, all because you learned about this one sure-fire tactic, that when implemented properly, is crucial when promoting your company on the web. No other marketing tool is as essential to drawing in traffic for your website. […]
5 Common Mistakes To Keep In Mind When Building An E-commerce Website
Congratulations on your decision to make an E-commerce site! E-commerce is a great way to expand your business with the shift towards buying online, and away from traditional brick-and-mortar shops. “Online retail sales increased roughly 15.7% in 2014 when compared to the previous year while total retail sales only grew by 4.4%. What does this […]
The Dirty Truth About SEO and Why Your Business Should Never Pay For It
We get emails from SEO experts daily. So do our clients. These so-called “experts and guru’s” claim our websites are poorly ranked among almighty Google and other search engines. And somehow this poor ranking is negatively affecting our ability to generate leads online and we’re going to start losing customers because of it. These so-called […]
11 Questions You Need To Ask Your Web Designer
Once you’ve developed a plan for the purpose of your website, now it’s time to start contacting potential designers to build your site. Asking a potential designer questions is key to see if they can help accomplish your website goals. Questions like: Can they help with SEO? Can you help my small business draw leads? […]
