Did you know? According to Brian Carroll, author of Lead Generation for the Complex Sale , leads can represent as much as 80% of your sales. 80% of anything is no small number. The sad truth is, traditional marketing methodologies (as well as traditional sales tactics) has been focused on drawing in new leads, rather […]
Suppose your small business or IT company wants to become a fisherman to catch more leads. The motivation behind your trolling efforts is fueled by your tribes desire to access a specific type of fish called the “red-tailed salmon.” This red-tailed salmon is few in number and difficult to catch, and the tribes-folk of your village […]
Case studies are a powerful marketing tool, and even better piece of content that can positively impact your businesses sales. Case studies are excellent at creating trust and credibility with customers and prospects, as well as excellent ways for your sales team to better target your audience. Case studies are great for PR, too. In […]
Your MSP’s marketing, more importantly Inbound Marketing, is not about selling. It’s not even about you, nor is it about your awards. Believe it or not, no one cares about how many Microsoft partner awards you’ve won or how many channel accolades you’ve received. Your IT clients and prospects don’t care about you or your […]
Marketers of Web Copy can learn some lessons from Mr. Holmes. Sherlock Holmes has become known as the greatest detective in all of literature. His stories have been remade into countless movies, TV series, and even video games. Why is he considered the best of all? In the original stories he didn’t receive any special […]
**Here is a great blog piece, by our Chief Marketing Officer, Dave Scott, from a recent buying experience he had. In case you didn’t know, Dave lives in the Twin Cities metro and travels to tropical Fargo every month, splitting his time with our team. Enjoy!** My wife and I have California Closets in our home and they are not cheap. Not to mention, there are a good half-a-dozen other closet companies in the greater Twin Cities area, that could have installed closets in our home for less.