LinkedIn was just acquired by Microsoft for $26B dollars, and change. In case you missed the news, read more about it here. So what does this mean for your business? What does this mean, if you’re a marketer that’s hitched your wagon to LinkedIn? Initially, it doesn’t mean a lot. But over the next 1-2 […]
4 Truths and 1 Lie About Content Syndication That’s Critical for Your Marketing Success
3 Significant Reasons Case Studies Help Make Your Business Profitable
Case Studies are not the funnest things for your marketing team to create. More often than not, the process of case studies is greeted with a series of groans when brought up at sales and marketing meetings. But it doesn’t need to be this way. By crafting a smooth, and efficient case study process, you […]
4 Social Media Platforms Every Business Should Be Using But Isn’t [Part 2]
If you read our previous post, you know by now that your business should be using social media. Social media is necessary to promote your company, but do you know how to actually use it effectively? Like most aspects of your company, social media isn’t something you can do halfheartedly and expect great results. Using […]
The 10 Essential Elements Of Creating Content That Will Make Your Prospects Fall In Love With You
As the partner of a business, marketer inside your company, or the leader of your IT shop, your goal in marketing your brand should be to create great web content that showcases your skills so you can get top notch customers or clients. The goal of wanting to create content that will move your prospects […]
Why Your Website Is Never Truly Done (And How To Embrace It As A Living Organism)
There are lots of things in our lives that we’re never actually “done” with. Your business’ website is one of them. As the saying goes, “You’re never truly done learning, even when you finish school” and that rings true here as well. No one can honestly say they’ve learned every single thing under the […]
One Sure Fire Method To Help Your Small-Business-Marketing And How to Effectively Use It
Imagine by the end of this post, you will be a more effective marketer of your small business, all because you learned about this one sure-fire tactic, that when implemented properly, is crucial when promoting your company on the web. No other marketing tool is as essential to drawing in traffic for your website. […]
How Your Small Business Or IT Firm Can Land More Leads
Suppose your small business or IT company wants to become a fisherman to catch more leads. The motivation behind your trolling efforts is fueled by your tribes desire to access a specific type of fish called the “red-tailed salmon.” This red-tailed salmon is few in number and difficult to catch, and the tribes-folk of your village […]