Case Studies are not the funnest things for your marketing team to create. More often than not, the process of case studies is greeted with a series of groans when brought up at sales and marketing meetings. But it doesn’t need to be this way. By crafting a smooth, and efficient case study process, you […]
Why Your Small Businesses Sales and Buying Cycle Is Critical To Understand In Order To Grow Using the Web
There are tons of marketing tactics that boost conversions. Whether you prefer quantitative or qualitative evidence, we all know the right marketing is key in order for a lead generation site to find conversion success. With so many options, your head is most likely spinning, confused as to where to deploy your marketing campaigns, and […]
5 Common Mistakes When Writing A Case Study And How To Avoid Them
Case studies are a powerful marketing tool, and even better piece of content that can positively impact your businesses sales. Case studies are excellent at creating trust and credibility with customers and prospects, as well as excellent ways for your sales team to better target your audience. Case studies are great for PR, too. In […]
