Online Marketing – Going From Regional North Dakota To International
Building an online marketing presence is important for your business to be successful. The internet is one of the most cost effective and accessible ways to market your company. BNG Holdings our parent company who has payments processing and technology customers all over the U.S. and abroad would not be nearly as successful if we did not do a good job of online marketing. In fact without a solid online marketing strategy BNG Holdings would have never crossed the threshold of regional Fargo based company to national and then international. There are many right ways of marketing your company online, along with many wrong ways of doing it also. The most important thing you need to realize is that it does take work for you to grow your company online. However with BNG Website Design’s help skills and experiences, we can make the process a lot easier and take out a lot of the guess work.
Starting with the Basics… An Awesome Website
Having a website that is made correctly is an awesome start to marketing your company online. Research your potential web designer, look to see what they have to offer, ask for some of their references, and make sure past customers are actually happy with their work. If someone has a bad reputation, generally they have that bad reputation for a reason. Trust your design team that they have your best interests in mind and that they will build your website with the proper techniques that will help you show up in search and help you grow your online presence in the right way. You can read more about finding the correct web development company in our blog post: What you need to know before choosing a web development company.
Why Search Engine Optimization Is So Important
Organic SEO is one of the best ways to grow your online presence. At BNG Website Design, we research what keywords are used when people are looking for your site and we make sure to incorporate those with quality content. Repeating the same keyword over and over again in your home page is not an effective way of building your site with SEO. It may work for a while, but search engines catch on to these tactics and start weeding out sites with poor content. From the very first page to the last second before we set the site live, we will always keep your company and search results in mind. To learn more about SEO you can read our blog post: All About SEO & Why BNG Design from Fargo ND is the best at it!
How Social Media Can Help Grow Your Business
Social Media integration is another good way to grow your company online. Posting recent blog posts, current promotions, and events on your Facebook page can draw attention to your company and linking back to your website will help get your company noticed. You made an investment when you decided to get a website, now put that investment to good use and get people to look at it! BNG Website Design in Fargo, ND can help to integrate your social media with your website when we build it.
What are Pay Per Click Ads and How Do they Work?
Pay Per Click as defined by Wikipedia is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. You have probably clicked on many Pay Per Click ads but where not aware. They are literally everywhere, from your favorite big brand retailer to your local newspaper. Pay Per Click ads are a terrific option if you have a website that reflects your products. If you are paying for these ads and consumers are clicking them, you do not want to bring them to a website that hasn’t been updated in 5+ years. People are generally not going to buy from you when your online marketing is not reflecting your company. Allowing website to be a direct reflection of your product, service, and company will put you leaps and bounds ahead of your competition. BNG Website Design takes the time to learn the aspects of your company and your history so we can completely understand how to accurately advertise your company using online marketing and increase your profits!
How Can YouTube Videos Help My Business?
YouTube is a very effective online marketing tool and often it is underutilized. You can make videos showcasing your product and company in a way that many other marketing tools cannot show. Posting these videos to your website and having them uploaded to YouTube allows you to have search engines not only use your website as a marketing tool, but YouTube is now helping your search results as well! Making sure the descriptions on the videos have keywords and are well written can help you show up in search results. YouTube videos are pretty simple to make with all of the technology they have out there now, so posting them and sharing them on your website and social media will help show off everything you have to offer.
BNG Design can help build your website and your brand to represent your company. We will help market your company in a successful manner that will get you results and help your company grow. Contact us today to set up a free consultation and to discuss how we can help market your company online in an effective and profitable way!
Written By: Stacey Bartron