[vc_row][vc_column][vc_column_text]Who out there loves writing website copy?

Unless you are a copywriter by trade, chances are you’re not a big fan of spending time and energy trying to write copy for your website.

So, assuming you don’t have hours of free time (which let’s face it, who does), you ideally don’t want to mess with writing new copy for your website.

But you can’t avoid it.

Whenever you’re redoing your company website, or writing new stuff for a brand new site, your business needs to consistently update the content on your website.

Why is updating content important?

Your business is evolving slowly over time.

Every year there tends to be a slight change in the services you offer, the products you offer, or new employees you’ve added to your company. Believe it or not, your prospects want to know this. So do you existing clients and customers.

You should update your content to stay relevant to those searching for you. The search engines want to show your website to those searching for how your company can help them with a specific problem. There’s incredible value found in updating the content on your website.

Especially SEO value.

Read here about how fresh content may influence Google’s search rankings.

Here’s a few tips of things to update on your website.

  • Make sure to delete or replace pages of services you no longer provide.
  • Check the text on your informational pages as well, and make sure it’s all still current information.
  • Update the bio pages when you hire (and fire) new employee’s.

For example, did you stop selling some product a while ago, or perhaps no longer work with another business? Review your site when you introduce a product or discontinue one. You want your blog, e-books, and any landing pages your customers see, to have accurate information on them of what services your business provides.

Ineffective copy leaves your website unfinished.

Writing itself takes a fair amount of time.

Writing excellent web copy that’s both persuasive and compelling, is even more time consuming.

So where do you start?

You first need to know who your ideal customer is, and isn’t. It’s called a persona. After you’ve identified this, you need to be able to effectively communicate what it is that you do to help them.

We’re not talking about features and benefits, but the copy that converts an interested web visitor into a lead, client, or shopping cart conversion.

Copy that educates, informs and builds trust with your prospects. Not everyone can write engaging web content for their websites, that converts to leads and subscribers. Your potential buyers and customers want to read persuasive and believable copy.

It takes time to create copy for your website that speaks to your website visitor and the search engines. Unless you’re fairly well trained in it, you may end of with a lackluster result, and your website won’t perform as well in the search engines if you have old outdated copy without any keywords in it.

Building a website in many ways is about much more than creating a website without putting much thought into what’s written on the website. The framework of your website is incomplete without copy to fill it.

Not sure if your web copy is helping your website?

If you’re not really sure if you’re web copy is helping your website with traffic, feel free to give us a call or email. We’ll give you a free consultation and answer whatever questions you have about your web copy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column]