Maybe your business has had a website for years, or maybe you are just beginning to consider a website for your business. But you’ve put off getting a website or don’t pay much attention to the one you’ve got now. How do you know if a website really works, anyways? Can you ever really know if you are getting anything out of what you put into your website?
Put simply, yes.
The answer lies in data. Data from YOUR website. Using the tools and data provided by Google Analytics, you have the ability to continuously make your website more effective in reaching your specific goals, whether that be selling custom made t-shirts or showing off your business’ impressive accolades to the right people.
How does data help?
Let’s start with the type of information you can expect to find in this data. You’ll notice plenty of numbers, graphs, demographics, and all sorts of statistics about your website and its visitors. You can see which pages are most popular, which pages people are losing interest on, what type of people are looking at your website, and if they’re new visitors or returning.
This is just a start, Google Analytics is very robust and provides data about your website in more ways than you can probably think of. As a business owner, you’ll probably find this type of information interesting. But there is more purpose to these colorful graphs than simply being fun to look at.
Okay, so Analytics is cool, but what do I do with it?
You’ve looked through all the reports and raw data about your website’s performance, but how is you website any better off now? This is where utilizing this new found information comes into play. It’s one thing to analyze your site and learn about the pros and cons, but it is another thing to come up with a solution to make the site more successful.
That’s what we’re here for.
If you are like most business owners and don’t have unlimited time to analyze reports and map out detailed solutions to help your website grow and perform better, then BNG can help. At BNG, we specialize in customizing each website to suit the needs of every client. We will utilize the data provided by Google Analytics to work for your business. When we look at an analytics report, we know what to look for, and how to take steps to improve your website’s performance and functionality.
Behold, the power of Data!
We make the website your audience wants.
With the help of Google Analytics, our team of web designers will create a website to attract the audience your business is looking for. Using search engine optimization (SEO), relevant and purposeful content, and great designs, we can help your business website achieve its goals. And here at BNG we offer Customized Analytics Reports that include monthly reports, suggestions, and even designated amounts of design time spent improving your site if you choose.
Want more details?
If you have any questions or are just interested in hearing more, contact us and we can discuss how BNG can help your website achieve success.