About The Icon Effect
The Icon Effect is an E-Commerce startup business who specializes in apparel made from sustainable and organic materials. Every garment they produced is manufactured in the USA and made from eco-friendly colors and prints.
Getting On The Map
Why They Needed A Website
The Icon Effect’s owner Laura Petry knew she would need an E-Commerce website to give her store an online presence and a brand. Launching her shop through a third-party provider like Etsy or social media was not going to provide The Icon Effect with the exposure and growth she wanted.
She wanted to work with a web design company to build a brand that connected with their target audience. In addition to reaching customers, The Icon Effect wanted their website to draw in other businesses who would partner with them.
Laura had a few concerns working with a web design company. For one, she was worried about the cost. Hiring a professional would be more costly to her newly formed business, and she was afraid building a website by professionals would cost too much.
Her other concern was how much control they would have over their E-Commerce store. Laura wanted to have control over running and managing The Icon Effect’s website, and her ideal set up was to work with a web design company that could give them the tools and training to run a lot of the day-to-day activities of their website.
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