About The Icon Effect

The Icon Effect is an E-Commerce startup business who specializes in apparel made from sustainable and organic materials. Every garment they produced is manufactured in the USA and made from eco-friendly colors and prints.

Getting On The Map

Why They Needed A Website

The Icon Effect’s owner Laura Petry knew she would need an E-Commerce website to give her store an online presence and a brand. Launching her shop through a third-party provider like Etsy or social media was not going to provide The Icon Effect with the exposure and growth she wanted.

She wanted to work with a web design company to build a brand that connected with their target audience. In addition to reaching customers, The Icon Effect wanted their website to draw in other businesses who would partner with them.

Laura had a few concerns working with a web design company. For one, she was worried about the cost. Hiring a professional would be more costly to her newly formed business, and she was afraid building a website by professionals would cost too much.

Her other concern was how much control they would have over their E-Commerce store. Laura wanted to have control over running and managing The Icon Effect’s website, and her ideal set up was to work with a web design company that could give them the tools and training to run a lot of the day-to-day activities of their website.

How did BNG Help?

The results

I don’t think there is any other company that will walk you through the development process and give you the follow-up to succeed. BNG Design doesn’t treat you like another sale; they care about what comes after the website is finished. Every team member that I’ve worked with has worked to create the ideal online platform that we were seeking for our brand.

Laura Petry

Owner, The Icon Effect

After meeting with six website companies from the Fargo/Moorhead and Twin Cities area, The Icon Effect chose to partner with BNG Design to build their website. Laura went through an extensive interview process with each company and knew BNG Design fit her budget and vision.

They were able to meet all the demands and special pieces an E-Commerce site needs to succeed. Including communicating through their website and their warehouse to track what merchandise is in stock.

The team at The Icon Effect all received training to better run the website and add new products as the seasons cycled through. Even though they manage much of the day to day activities of running their site, Laura can always contact BNG Design if they want to add new features or have questions.

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