[vc_row][vc_column][vc_column_text]Facebook is the new platform to advertise on. Which is great for small businesses. Advertising on social media a pretty cheap and effective way to promote your business and receive results. In days gone by, paying to be in the newspaper, or a hefty sum for a radio or TV commercial are no longer the only or best way to advertise yourself.
According to Facebook, they found that 1.4 billion people use Facebook every day. “With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results” (Facebook Business).
With all that said, creating a Facebook campaign for the first time can be a bit intimidating. But, with we’re here to guide you through creating a Facebook campaign for your small business.
Getting starting with a Facebook campaign.
To begin, you’ll need to log into a personal Facebook account to create an ad. You don’t have to have a business Facebook page to run an ad (but we recommend having one). Whenever you want to manage the ad, you’ll need to log into your personal page and select to create an ad.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”5109″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_single_image image=”5108″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Once you click through to the next portion, you’ll be working to create the actual ad.
Different types of ads.
Facebook’s Ads Manager, like many social media advertising networks, is designed so you have to set a certain objective. Which objective you chose when you create your ad will depend on what goal you’re trying to achieve.
Here are the 10 campaign objectives Facebook will prompt you with.
- App Installs
- App Engagement
- Click to Website
- Event Responses
- Local Awareness
- Offer Claims
- Page Post Engagements
- Page Likes
- Video Views
- Website Conversions
When you choose one of these options, you’re helping Facebook better understand your end goal for your ad campaign. One of the most common goals is to drive traffic to your website, if you select the “click to website” option, Facebook will ask you for the URL you’re looking to drive traffic too.
**Quick marketing tip. Do not use your home page as the URL.
There’s a few reasons why you don’t want to do this. Your home page is not the best page to direct people who click through from your Facebook ad to learn more about you. You want to send them to a page that correlates with what you were advertising or a page that encourages them to take an action.
Here are some suggestions of where to send them through a URL:
- A landing page with additional information.
- A service or product page.
- A page where they can reach out to you.
Creating an audience.
When you first create an ad through Facebook, you’re going to have to do some trial and error when creating an audience.
To help you narrow the field of all the options you can target by, Facebook’s targeting criteria has a tool known as a “definition gauge. The tool takes all of your selected fields into consideration when creating a potential audience reach number.
If you’re struggling to chose between a wide audience or a specific one, take your goal into consideration. If you’re looking to drive traffic to your website, you’ll want to focus on the type of people that fit into your buyer persona, therefore narrowing down your audience.
Ideally, we recommend always going for the more specific over the more generic. Why waste money on the people who are not in need or not interested in your company or services?
You could also select a Custom Audience, which gives you the ability to target people in your company database, or who visited a page on your website that has a tracking pixel. One of the best ways to target people in your company data base is to enter their contact emails in a CSV spreadsheet.
For additionally information on targeting audiences, visit this helpful Facebook article.
Selecting a daily budget.
Facebook is still a cheaper method to advertise compared to traditional advertisements, but you will still have to drop some cash into each ad you run. You have two budget options to chose from.
- Daily budget.
- Lifetime budget.
A daily budget is for if you want to set a specific amount of money to run continuously throughout the day. Using a daily budget means that Facebook will pace your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
A lifetime budget means you’re looking to run your ad for a specific length of time. Usually this is for a longer time frame then a daily budget. Daily budget might be for an ad over a 2-4 week period. Where a lifetime budget meant for a 30-90 day period.
Most pay-per-click campaign will have varying costs, but on average they tend to cost less than $1 each, depending on whom you are targeting through your audience.
Some takeaways for Facebook campaigns.
Creating a success Facebook Campaign Ad will take some trial and effort. You may have to switch up your target audience depending on the type of people you’re attracting to the site. You might have to build up your page likes in order to gain more reach through Facebook’s algorithm.
Have questions about using social media? We’re here to help. We want to help you succeed with your social media marketing efforts.
Check out the services we offer, and learn how we can help you transform how you use social media.[/vc_column_text][/vc_column][/vc_row]