1405 Prairie Parkway | West Fargo, ND 58078 | 888.777.5659 | design@bngdesign.net

Spicy Pie Pizza

Company Profile

Fargo and Minot’s best source for Pizza, Grinders, and Beer! The premiere pizza restaurant in the Fargo and Minot areas, with authentic hand tossed pizza, served New York style.


Spicy Pie’s former website was an STP platform, and was originally built by the friend of a friend. Many small business begin their website efforts in a similar fashion and Spicy Pie was no different. This process worked in the beginning when Spicy Pie was first starting in the web-world, but wasn’t efficient as they grew. It became clear they would have to do something with their website if they wanted their business to grow.

The Fargo-Moorhead market is very competitive for pizza joints, ranging from large chains and other local franchises. Spicy Pie had tons of competition online, and this fact gave them fits when trying to rank well in search, so their visitors and customers could find them when searching in Google, Yahoo and Bing. Despite their best efforts to rank high in search, Spicy Pie consistently struggled with ranking on the first 2 pages of search results.


Spicy Pie’s website was completely redone by BNG Design. From page copy, to layout, to SEO, Spicy Pie wanted their new site to better enable them to put their amazing pizza products in front of their customers.

Spicy Pie now makes it easy for their customers to see their menu from their smartphones, ultimately helping Spicy Pie guests order from a click on their smartphones.

Spicy Pie also benefits from a customized monthly reporting plan, which helps Spicy Pie understand if their site is running smoothly, while making recommendations for improvements. Spicy Pie is also provided with a comprehensive report that helps focus on better SEO. Spicy Pie now consistently ranks on the first page of search results in Google, Yahoo and Bing.


“Pizza is huge everywhere you go. It’s a popular food, and popular online term, so it’s hard to stay up in the ranking on the first or second page of google, and that was huge for us to be able to improve that.”

Mary Brown, Marketing Director at Spicy Pie